A Legacy of Joy: The Heart Behind the Charles W. Howard Santa Claus School
Every holiday season, the spirit of Christmas shines brightly in Michigan, where a unique gathering takes place. Here, a group of dedicated individuals comes together to learn the art of epitomizing Santa Claus himself. These aren’t just any Santas—they’re students of the Charles W. Howard Santa Claus School is a nonprofit organization often called the “Harvard of Santa Schools.”
It was founded in 1937 in Albion, Michigan, by Charles W. Howard, a kind-hearted Santa from New York. The school, now located in Midland, Michigan, was born from Howard’s belief that every Santa could improve and make the holiday experience even more magical for children. He saw a need for “better Santas” who could connect genuinely with each child, bringing warmth and kindness to every holiday moment. Over 85 years later, the school still operates as a nonprofit. It continues to honor his vision by teaching Santas from all over the world how to embody this cherished role.
Learning the Santa Way: Lessons and Lifelong Friendships
Held each October, this three-day program attracts new and experienced Santas. Each one is eager to learn the skills needed to make the season unforgettable. The classes cover everything from perfecting the “Ho, Ho, Ho” to posing for photos, learning sign language, and understanding how to share meaningful moments with each child. The training also includes interacting with reindeer and maintaining the iconic red suit. Each participant learns the big guy’s history and builds their own story—filled with tales of cookie-eating, toy-making, and life at the North Pole.
But what makes this school truly special is the community that forms. Santas, Mrs. Clauses, and even elves bond over their shared purpose. They laugh, swap stories, and create friendships lasting far beyond the holiday season. For them, the Charles W. Howard Santa Claus School isn’t just about perfecting the role. These Santas understand that it is about bringing joy, kindness, and the spirit of Christmas to life in a way that touches everyone.
So, if you ever find yourself in Midland in October, don’t be surprised if you see dozens of Santas practicing their “Merry Christmas!” Thanks to this enduring nonprofit, these Santas are ready to go out into the world and make unforgettable holiday memories for children everywhere.
