One step at a time with Second Sole
Sometimes the best journeys begin with five simple words.
For runners, those words offer encouragement during a challenging workout or a long race. At Second Sole Canton, they represent something even bigger. Every customer, regardless of experience, starts somewhere. Some arrive looking for the right pair of running shoes. Others need advice, motivation, or simply someone who understands the journey ahead.
For more than 45 years, Second Sole has helped people take that next step.
Founded in 1981 by Steve Hixson, the specialty running store has grown from a single location into a trusted name with stores throughout Ohio. In Canton, however, the focus has always extended beyond selling shoes. The store has become part of the community it proudly serves.
Every Step Builds Community
Spend a little time around Second Sole Canton, and you’ll quickly discover it’s about much more than what’s displayed on the shelves.
The store sponsors local races, supports running clubs, hosts Spike Days and Ladies’ Nights, welcomes guest speakers, and encourages athletes of every ability. Those events create opportunities to connect with others who share a passion for movement, health, and personal growth.
“We love this community!” says manager Shannon Bragg.
That’s not simply a nice sentiment. It’s evident in everything the team does.
“We are your next fresh pair of kicks, your nutrition station, your advice on therapy, apparel fit, fresh socks, and all the latest tech gear to keep you moving,” Bragg says. “We encourage you to go one more lap, one more mile, take that first step, sign up for that race, and keep going.”
Every Runner Has a Story
Not everyone who walks through the front door is training for a marathon.
Some are preparing for their first 5K. Others simply want comfortable shoes for neighborhood walks or long days on their feet at work. The staff takes time to understand each customer’s goals before recommending products that fit both their needs and their lifestyle.
That personal approach creates something that’s becoming harder to find.
Relationships.
Bragg believes those connections are the foundation of Second Sole’s success.
“Second Sole is not only your next fresh pair of kicks, but we are also here to care for you, listen to you, answer questions, and put you in touch with the right PT, doctor, therapist, T-shirt designer, race director, race timer, coach, athlete, friend, and so on,” he says. “We are the best friend you can go months without seeing and then pick right up where you left off without any hesitation. We are so much more than a running store because we genuinely care about each and every person who walks through our doors. No matter their ability, age, race, color, or gender, we are here to help you wherever you are.”
Find Your Sole-Mate
Some people leave Second Sole Canton with a new pair of shoes. Others leave with renewed confidence to chase a goal they once believed was out of reach.
That’s the difference community can make.
Whether you’re preparing for race day, taking your first walk around the block, or simply looking for footwear that fits the way you move, Second Sole Canton welcomes every journey with the same enthusiasm.
You may walk in looking for shoes.
Don’t be surprised if you leave with a few new friends—or perhaps even a sole-mate.
Learn more about Second Sole Canton, upcoming events, and the latest products by visiting the official website at https://secondsoleohio.com.
